1. Asian Countries

• China: The Chinese second-hand designer bag market is growing rapidly, with the market size expected to reach 38.4 billion RMB by 2025. Consumers are particularly fond of value-preserving hot styles from brands like Chanel and Hermès, and some popular models even transact at a premium, with purchasing behavior carrying a certain investment attribute. Trading channels are diverse, including professional platforms such as Hongbulin and Zhuanzhuan, as well as comprehensive platforms like Xianyu where second-hand luxury bag transactions are increasingly active. The consumption boom is also spreading from first and second-tier cities to third, fourth-tier and below cities.
• Japan: As a country with a prevalent vintage culture, second-hand designer bags are extremely popular in Japan. Commercial districts like Shinsaibashi and Umeda in Osaka are dotted with well-known vintage stores such as Daikokuya. Vintage LV bags are especially sought-after, with many styles available for 1,000 – 3,000 RMB. Second-hand luxury bags here come with authenticity guarantees and low risk of counterfeits, attracting not only local consumers but also numerous Chinese tourists looking for second-hand designer bags. Even the wealthy class often visits second-hand stores to find desired styles like Hermès.
• South Korea: South Korea’s second-hand luxury market is very prosperous, with over 30 second-hand luxury stores concentrated in the Apgujeong-dong area of Gangnam, Seoul. Local women prefer vintage Chanel styles, popular vintage LV models, etc. Styles like Chanel CF and Hermès Herbag are frequently seen, and most of these second-hand bags can be purchased at around 50% of the original price. The platform “Gugus” completes 200 – 300 second-hand luxury transactions daily through online and offline channels.
• Malaysia: Local consumers prefer practical second-hand designer bags from brands like LV and Gucci, focusing on usability and cost-effectiveness. Unlike China, bright-colored second-hand bags such as Hermès and Chanel are particularly popular here, with prices even higher than in China. This is closely related to the lively dressing style of local people under the hot climate. Additionally, the local luxury tax is low, making the overall market price of second-hand bags relatively affordable.
• Singapore: Singapore has a high purchase rate of second-hand luxury goods, and second-hand bags from brands like LV, Chanel and Hermès are highly favored. Local consumers believe buying second-hand bags is cost-effective, allowing them to find out-of-print styles, and regard this consumption as an environmentally friendly and rational behavior. However, the stock of rare second-hand bags is limited locally, leading to relatively higher prices.

2. European and American Countries

• United States: The US is home to several mature second-hand luxury platforms including The RealReal, Rebag and Fashionphile, where second-hand designer bag transactions are very active. The RealReal’s revenue reached 165 million US dollars in the second quarter of fiscal year 2025, a year-on-year increase of 14%. Rebag not only offers online trade-in services but also operates physical stores in California, New York and other places. Local consumers have a high acceptance of second-hand bags, and sales of brand bags like Hermès and Louis Vuitton on platforms continue to perform well. Large-sized bags are particularly popular as they fit the body type and usage habits of local people.
• France: As the birthplace of LV, France’s second-hand designer bag market has significant advantages. The local second-hand luxury bags come in a rich variety of styles, including rare and classic models that are rarely seen in China. A nearly-new LV Neverfull has a second-hand price of only around 8,000 RMB, a 50% difference from the price in China. In addition, some merchants offer tax refund services for second-hand goods, further attracting consumers and tourists.

3. Other Countries