Market Share of Second-hand Clothing in Southeast Asia

I. Southeast Asia’s Share in the Global and Asia-Pacific Second-hand Clothing Markets

1. Share in the global second-hand clothing trade

   Southeast Asia is not the core of the global second-hand clothing trade—Africa has long dominated the market with a share of around 30–40%. Southeast Asia accounts for approximately 5–10% of the global total, and its share has been on the rise in recent years. In 2025, the scale of China’s second-hand clothing exports to Southeast Asia increased by 18% year-on-year.

2. Share within the Asia-Pacific region

   The Asia-Pacific second-hand clothing market makes up 25–30% of the global market, among which Southeast Asia accounts for about 20–30% (equivalent to 5–9% of the global total). Although its share is lower than that of mature markets such as China and Japan, it maintains a fast growth rate with a compound annual growth rate (CAGR) of around 15%.

3. Share of Southeast Asia in China’s second-hand clothing export destinations

   In 2025, Africa’s share of China’s second-hand clothing exports dropped to 41%, while Southeast Asia emerged as an important growth driver with a share of approximately 15–20%. By comparison, this proportion stood at around 15% around 2019.

II. Market Share by Country in Southeast Asia (Distribution of Core Markets)

III. Key Notes

1. Most of the data are industry estimates. Due to inconsistent statistical standards among Southeast Asian countries and a high proportion of informal trade, it is difficult to obtain exact figures.
2. The growth drivers of Southeast Asia’s second-hand clothing market include demographic dividend, the rise of young consumer groups, the increase in e-commerce penetration rate (reaching 34% in 2025), and the growing demand for cost-effective products.
3. There are obvious regional differences in the market. Indonesia, Vietnam, and Malaysia are the core markets, together accounting for more than 60% of Southeast Asia’s total share.